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Realtors...
 Real
Estate Agents Are "Retooling"
For A Slowing Housing Economy
by Audra Slinkey
http://www.homestagingresource.com
Two key
components to a Real Estate Agent's marketing
success lie in bringing in a Professional Home
Stager AND Photographer in order to compete in a
slowing economy, according to a
June 24th Orange
County Register article. At the Home Staging
Resource (HSR), our Professional Home Stagers are not only
expert home stagers and marketers but are also
trained in the art of great picture taking and
presenting.
Let's face
it, when the room is staged is when the best photo
will be had, so it makes sense for the Professional
Home Stager to be responsible for taking great
"after" shots. Savvy real estate agents from across
the country are "partnering" with HSR Certified
Professionals to not only spend a day transforming
the home but to create "Real Estate Shows." The HSR
Professional will create the MLS photo show and link
for the home to give to the agent, as well as a
"before-and-after" show, commemorating the work that
was done for the home seller. To view an example of
these fantastic shows, go to our
Staging Success
Video page.
"Real Estate
Shows" is an easy to use program that allows the
agent or home stager to create a beautiful,
informative video of their listing at a VERY
reasonable price. When over 85% of home buyers are
online BEFORE they visit the home, this video has
tremendous impact in driving buyer traffic to the
home. In fact, if a real estate agent "partners"
with an
HSR Certified Home Stager, they get an even
better deal on the already low cost of creating
unlimited shows!
At HSR we
believe in helping to create win-win relationships
for our Members and their real estate agent
partners, so we spend quite a bit of the 21-days
training on doing just that. The Professional Home
Stager's job is to make life easier for the
partnering real estate agent by educating the
seller, transforming the home, taking terrific
photos and creating a photo show. By doing this, the
stager creates long-lasting, mutually beneficial
relationships with their agents. The agents benefit
by increased listings, reputable listings, faster
home sales at better prices.
At HSR, we
show our members how to value and form these
critical relationships because we view the real
estate agent as their "number one" client.
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